Promotions

Video-C is one of the UK’s most-watched free music video websites and as such is in a strong position to effectively market and promote music projects to a large, but targeted and responsive record buying UK audience.  We have a strong reputation for offering the very best of recent, current and forthcoming music, covering all genres.

Our relationship with Apple QuickTime as their largest single provider of music video content in Europe creates enormous distribution opportunities. Millions of music fans tune into Video-C aggregated content.  We also serve fan sites and other online destinations such as entertainment portals with content.

Artist Promotion

Video-C works closely with labels and artists on marketing campaigns which are designed to achieve the following objectives:

• Generate maximum exposure for your release with the largest possible relevant online music consumer audience
• Maximise purchase opportunity through online digital and physical retailer initiatives
• Encourage sign-ups via a competition – all data is shared with you at the end of the campaign

Campaign prices start from only £500. Those artists currently using us include:
Arctic Monkeys / Richard Ashcroft / Hard-Fi / Test Icicles / Oasis / The Strokes / Shakira / Massive Attack / Madonna / Depeche Mode / The Kooks / The Rolling Stones Franz Ferdinand / Goldfrapp / The White Stripes / The Prodigy / Mew / Delays /

Our campaigns typically focus on a specially-made micro site which we promote heavily across Video-C, our genre sites, our partner sites and your fan sites on your behalf.  We also provide access to our database of music fans, which now exceeds 154,000 individuals.

These are the key elements of a Video-C marketing campaign:

• Creation and placement of full-length micro site. Site would include full-length video play at broadcast quality, competition (for data capture - we share all data with you), gallery, buy links to online retailers HMV, Amazon and iTunes (we're chart affiliated) plus links to your official websites.
• We will also submit the site to our main content partners Apple QuickTime for inclusion in their music pages. This relationship helps to get your video seen by tens of thousands of additional genuine UK music fans across the web.

Video-C is the single largest provider of free music content to Apple in the UK and Europe.

Check out Apple now to see our campaigns. Recent Apple Quicktime featured campaigns include:

Massive Attack / Placebo / Charlotte Church / Franz Ferdinand / Freelance Hellraiser / William Orbit / Buzzcocks / El Presidente / The Brit Awards 2006 / Mew / Lee Ryan / The Sunshine Underground / Pharrell / Hi-Tack /

www.apple.com/quicktime/guide/

On-Site Advertising

On-site Banner Advertising is managed through our partner Ad2one, if you would like to use banner advertising please get in touch with us info@video-c.co.uk

Homepage banners (468 x 60px)

Available across the home pages for all seven Video-C sites: Video-C / Pop-C / Dance-C / Urban-C / Alternative-C / DVD-C and Independent-C

Feature Banner Spots

Promote gigs, club nights, or album releases.

These highly visible banners appear down the right hand side of our genre pages and can be booked by the week.

These banners measure 180 x 180px or 180 x 60px.

Chart Sponsorship

TV Ads

You can sponsor the Top Ten show or the editors show on any of our genre sites with your TV advertising. This is most suited to music releases as we can incorporate buy opportunities through HMV, Amazon and iTunes. This spot has been used successfully by corporate advertisers such as One2One to drive brand awareness. Sponsorship provides you with a TV advertisement and branding on the header banner for the Top Ten or Editors Choice page - creating a powerful brand message.

The spots are sold on a per week basis.

Genre Sponsorship

Another way to get your brand in front of music consumers is site sponsorship where your brand can be featured across all header graphics throughout all the pages of a genre site. This is most suited to branding exercises or sponsors less interested in direct  website traffic.

Spots are sold on a per month basis.